Hertz Starts Pilot Program With BART
The car rental company recently set up shop at the Fremont BART (Bay Area Rapid Transit) Station in the San Francisco area. The new program will give commuters the opportunity to use car-sharing...
The car rental company recently set up shop at the Fremont BART (Bay Area Rapid Transit) Station in the San Francisco area. The new program will give commuters the opportunity to use car-sharing rental services for a monthly fee.
The idea of the project is for two separate users to operate just one car. One user drives the car from the BART Station to work and back, and the other user drives it between home and the BART Station. This allows one parking space to serve two patrons, and possibly, negate the need for some families to purchase a second car. The program, besides its economical advantages, is also environmentally friendly.
The price for both types of users is about $400 per month, which includes guaranteed parking at the station, cleaning, servicing and maintenance of the car, and fuel for up to 1,000 miles per month.
There are currently 21 parking spaces set aside for car-sharing subscribers. Hertz will also be renting cars in the traditional manner from the Fremont BART Station.
More Rental Operations
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →