Hertz announced that Horatio, the company's goodwill ambassador, and now official auctioneer, has opened his very own Reverse Auction Room to let UK customers bid for, and win, the opportunity to purchase a Hertz economy car rental for the weekend at any UK destination for the lowest unique price submitted. There is one guaranteed winner every Wednesday until further notice. The reverse auction room is located online at www.hertz.co.uk/auction.

The reverse auction is ideal for customers hunting a bargain for that spontaneous getaway or weekend drive. Customers simply need to sign up to the Hertz #1 Club for free before visiting Horatio's Auction Room between Tuesday, 12 midnight and 2pm every Wednesday to submit their bid. Members will need to think strategically, as the lowest unique bid will win and can only be entered once (terms and conditions apply).  To date, customers have won the opportunity to purchase weekend car hire for as little as £5.03.

Once a bid is entered, the excitement doesn't stop there as customers agonizingly wait to see if they have successfully outwitted their fellow contestants to submit the lowest unique bid at Horatio's Reverse Auction.

The winning bid is announced at 4pm every Wednesday by Horatio, where he also offers all participants his Second Chance offer. This special offer comprises of up to 50 per cent off Hertz economy car hire and a free additional driver for the upcoming weekend at participating destinations in UK and Germany.

Michel Taride, President, Hertz International and Executive Vice President, Hertz Corporation, said: "We are very excited to launch Horatio's Auction Room to encourage friends, couples and families to experience our Hertz service at the weekend at the price they choose. Our reverse auction means that one lucky customer every week can drive away in one of our rental cars at exactly the low price they want to pay.  It's also a fun way to promote our new goodwill ambassador, Horatio, who is the auctioneer on the site."

Horatio's Reverse Auction will also be featured on Hertz's Facebook page www.facebook.com/hertzuk to engage and encourage a wider audience to think more creatively about their weekends by granting them full flexibility and access to their desired destinations.