Hertz Upgrades Loyalty Program
Celebrating its third year, the Hertz Gold Plus Rewards program is offering enhanced member benefits, including faster rentals and more ways to earn points.
Hertz's San Diego Airport location. Photo by Amy Winter.
Hertz's San Diego Airport location. Photo by Amy Winter.
Celebrating its the third anniversary, Hertz’s Gold Plus Rewards customer loyalty program is unveiling enhanced member benefits.
"Our breakthrough customer loyalty program is a first for the industry,” said Mark P. Frissora, Hertz chairman and CEO. “Compared with any other car rental company, it offers easier ways to earn and redeem points and maximum flexibility for point use. …”
According to Hertz, it is now easier for Gold members to move up in status and enjoy additional benefits. With the upgraded program, seven rentals now qualify members for Five Star (previously 10), and 20 rentals qualify members to join the President's Club (previously 40).
Other upgrades to the loyalty program include quicker enrollment, mobile alerts to let a customer know the type of vehicle and where it is parked, faster rentals by skipping the counter, more ways to earn points (Hertz NeverLost, fuel purchase, insurance coverage) and new reward destinations (redeem points for free days at more locations, including Ireland and Brazil).
For more information, visit www.hertz.com.
More Rental Operations
Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →