Auto Rental News
MenuMENU
SearchSEARCH

Hertz Upgrades NeverLost GPS System

PARK RIDGE, N.J. -- Hertz announced a number of upcoming upgrades to its GPS navigation system, NeverLost. Upgrades include a full-coverage map database from Navigation Technologies. The improve...

by Staff
June 26, 2003
2 min to read


PARK RIDGE, N.J. -- Hertz announced a number of upcoming upgrades to its GPS navigation system, NeverLost.

Upgrades include a full-coverage map database from Navigation Technologies. The improved database includes all named roads in the U.S. and detailed coverage of all major metropolitan areas in the U.S. and Canada.

Ad Loading...

Hertz customers renting a vehicle equipped with NeverLost will receive detailed route guidance to any programmable address in the U.S. and Canada. The number of road segments and miles of navigable roads covered by NeverLost in the U.S. and Canada will be doubled to 20 million and 4 million, respectively.

The NeverLost navigation system is currently available at 400 U.S. and Canadian rental locations, on approximately 40,000 Hertz rental vehicles across 25 car classes. The upgrades will be implemented during the second half of 2003, beginning in August.

NeverLost currently enables Hertz customers traveling anywhere in the U.S. and Canada to receive onboard driving directions to specific addresses and destinations, including local restaurants, gas stations, hotels, emergency services and tourist attractions. Renters can use their NeverLost unit anywhere in the U.S. and Canada without software changes.

The NeverLost location directory will be almost doubled to 1.3 million pre-programmed destinations, including 70,000 hotels, 65,000 gas stations and 470,000 restaurants. Restaurants can be selected by criteria including "nearest," "city" or by "cuisine type."

Other upgrades include a:

Ad Loading...

* "AAA Tour Book" with ratings for hotels, restaurants and local attractions.

* Travel assistance directory with airline telephone numbers, radio station guides, and telephone numbers for local weather and traffic.

* Local attractions directory with pre-programmed addresses for popular leisure and business destinations in more than 100 markets.

* "Previous Destinations" directory enabling customers to mark a particular current location as a routable destination.

"Since Hertz first experimented with NeverLost in 1995, our goal has been to provide the latest GPS mapping and related technologies, giving car rental customers the best possible onboard navigation service," said Brian Kennedy, Hertz executive vice president of marketing and sales. "The latest upgrades to NeverLost reaffirm Hertz's commitment to onboard GPS technology to help make driving away from home as seamless and easy as possible."



More Rental Operations

Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...
Globe image with Text: GBTA Business Travel Forecast

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027

Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.

Read More →
Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Ad Loading...
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Ad Loading...
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...