Hertz Rent-a-Car was recently awarded the Best Car Rental Company in the Middle East at the Business Traveller Middle East Awards, held at a gala dinner ceremony at the Address Marina in Dubai. Voted only by customers, the prestigious award recognizes Hertz as setting the benchmark in providing premium car rental services for Middle East outbound business travelers.

With the recently re-launched loyalty program, Hertz Gold Plus Rewards, and other innovative services such as the Hertz Express Rent Kiosks, Hertz was acknowledged by its customers for its ongoing commitment to be the fastest, easiest, and most valued car rental company in the world.

Elyes Mrad, Hertz International’s vice president of sales and marketing, said: "It's an honor to win this award, and is particularly significant because it is voted by our Middle Eastern customers. We work hard to be the market leader in car rentals both worldwide and in the region, and to be officially recognized by our valued customers tonight is very satisfying."

Taking place on the eve of Arabian Travel Market, the annual Business Traveller Middle East Awards are a timely reminder of the achievements of the region's business travel industry, recognizing the sector's key players.