Carsharing platform Hiyacar has announced the appointment of Jason Frank as chairman and CFO to contribute to the company's growth. 

Frank has been a presence at Hiyacar since 2018 after he led a major investment round in the company. Since then he has advised the management team on fundraising and insurance, while enabling the management team to enhance the user experience — a move which has greatly contributed to hiyacar's expansion. 

He brings 25 years of experience in spearheading various projects across the automotive and financial sectors. With a proven track record of performance improvement, financial management, and data analytics, Frank will maintain a focus on user experience for both drivers (customers) and owners (trusted business partners) even while Hiyacar’s service continues to increase in scale.

Frank's priority for the platform has always been on fitness for purpose from the customer’s point of view, not on "growth at any cost." He has also emphasized the importance of designing a service based on what matters to both drivers and owners.

Demand for car sharing in the U.K. is expected to grow this year as the lockdown eases and vaccine rollouts enable economic growth. This increase in demand complements Hiyacar’s peer-to-peer element of the service, where private owners of cars can quickly join the platform and start sharing their cars in areas of high driver interest.

This appointment comes during the launch of Hiyacar in Edinburgh, which is the platform's first introduction outside of England. They have also recently partnered with YourParkingSpace.co.uk to introduce more value to each other’s members, enabling drivers to more easily find and book parking, and offering hiyacars to people who may be sharing their parking space but need a car on occasion.