Lurento, a European-based luxury car rental company, has announced the launch of its service in the United Arab Emirates. Customers can now rent luxury and sports cars in Dubai and Abu Dhabi.

“Dubai is a leading location for luxury travelers and sports car enthusiasts alike,” said Milan Krstanovic, Lurento’s partner relations manager. “Our customers will have the opportunity to choose from a lot of models this holiday season, along with the best deals. In addition to top European brands such as Ferrari, Lamborghini, Porsche, Mercedes, and BMW, Lurento now offers Cadillac, GMC, Lincoln, and other premium cars from U.S. brands.”

Launched in 2016, Lurento also operates in Italy, Germany, Monaco, Spain, Austria, and Switzerland. Lurento’s expansion into the United Arab Emirates marks the company’s first venture outside of Europe.

“With such strong supply and a lot of requests from our clients, we’ve decided to accept partner companies and make their inventory available for customers worldwide,” said Mihailo Dhoric, CEO of Lurento. “It will also serve as a sandbox for a number of features we’ll test to improve our service and provide the perfect rental experience for our customers.”