MarginFuel’s Demand Tool Shows Car Rental Yield Opportunities
The tool, which gives pricing and demand data for worldwide locations, reveals the significant yield management opportunity due to lower fleet volumes, said Andrew Pascoe, CEO of MarginFuel.
The pricing data is presented in an interactive format, with the ability to see pricing hotspots around the world rising and falling versus the previous week.
Graphic courtesy of MarginFuel.
MarginFuel, a global supplier of pricing optimization software for rental vehicle operators, has announced the launch of MarginFuel Insights, a live tool that gives pricing and demand data for worldwide locations.
The pricing data is presented in an interactive format, with the ability to see pricing hotspots around the world rising and falling versus the previous week, and a selection of graphs is provided to dive deeper into destinations and see pricing trends by future travel months, vehicle category.
The MarginFuel Insights tool, offered for free, currently supports 26 countries across The Americas, Europe, Asia Pacific, Africa and the Middle East with plans to add more destinations. An email update offers demand and pricing insights by region along with a 12-month booking pace graph.
The tool represents a sample of the data that MarginFuel offers with their global pricing repository, and car rental operators can utilize the insights to make pricing decisions on scale, the company said in a statement.
MarginFuel has also partnered with Skyscanner to use its Travel Insight API to give daily data on flight searches and checkouts on over 500 city destinations globally. The cumulative number of checkouts for future travel months are compared to last year to gain a view on which destinations and travel periods are recovering faster, along with a breakdown of domestic versus international demand.
"With Covid vaccines rolling out around the world, understanding future demand and pricing trends in the market is now critical for car rental operators to make the most of a future travel bounce back," said Andrew Pascoe, CEO of MarginFuel. "We've seen from our experience in New Zealand and Australia that there is significant yield management opportunity due to lower fleet volumes and we all want to avoid a race to the bottom."
“With everyone de-fleeting, the V curve bounce back will provide a once in a lifetime opportunity and pricing with effective strategies at scale will be paramount," Pascoe said.
More Rental Operations
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →