Related Article: Avis Budget Officially Acquires Maggiore Group
Mark Servodidio Named Managing Director of Avis Budget Group Europe
Avis Budget Group announced the appointment of Mark Servodidio as the managing director in Europe.

Mark Servodidio. Photo via Avis Budget Group.

Mark Servodidio. Photo via Avis Budget Group.
Avis Budget Group has appointed Mark Servodidio to a newly created position of managing director in Europe. Servodidio will handle all aspects of the company’s rental operations in Austria, Belgium, Czech Republic, Denmark, France, Germany, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom.
Servodidio has 14 years of experience with Avis Budget Group. He previously served as managing director for Denmark, Norway, Sweden and the UK. The company’s EMEA strategy director, Nina Bell, has been appointed managing director of the Northern Region to take over Servodidio’s previous role.
"Throughout his tenure, Mark has proven to be an exceptional leader, and he brings a wealth of experience to his new role," said Avis Budget Group International President Larry De Shon, who Servodidio will report to. "Under Mark's leadership, the European region is well positioned to continue on its path of profitable growth, geographic expansion, enhanced efficiency and dedication to the customer."
More Rental Operations

The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →
