Auto Rental News
MenuMENU
SearchSEARCH

Memorial Day Traffic Expected to Decline from Previous Years

While AAA will not issue a Memorial Day travel forecast, the association predicts few people will hit the road.

May 22, 2020
Memorial Day Traffic Expected to Decline from Previous Years

Memorial Day 2009 currently holds the record for the lowest travel volume at nearly 31 million travelers, according to AAA.

Photo via Depositphotos.

2 min to read



For the first time in 20 years, AAA will not issue a Memorial Day travel forecast, as the accuracy of the economic data used to create the forecast has been undermined by COVID-19. The annual forecast — which estimates the number of people traveling over the holiday weekend — will return next year.

Anecdotal reports suggest fewer people will hit the road compared to years past for what is considered the unofficial start of the summer travel season.

Ad Loading...

Memorial Day 2009 currently holds the record for the lowest travel volume at nearly 31 million travelers, according to AAA. That holiday weekend, which came toward the end of the Great Recession, 26.4 million Americans traveled by car, 2.1 million by plane and nearly 2 million by other forms of transportation. 

AAA expects to make travel projections for the late summer and fall, assuming states ease travel restrictions and businesses reopen. Already, there are indications that Americans’ wanderlust is inspiring them to plan future vacations. When it is safe to travel, AAA predicts vacationers will have a preference for U.S destinations, mostly local and regional locations, and the great American road trip.

The expected rebound in domestic vacations aligns with trends AAA anticipated for summer 2020 pre-COVID-19. In a February AAA Travel survey, 90% of the 173 million Americans who had summer vacations on the books planned to take a U.S.-based vacation. AAA travel experts say that’s common during a presidential election year, when many travelers hold off on international travel because they want to see how the election will affect the economy or international relations.

This year, the phenomenon is amplified by concerns about the pandemic.

The Centers for Disease Control and Prevention (CDC) continues to recommend that Americans stay home and avoid nonessential travel. Americans should heed all official warnings and refer to the latest updates from the CDC and U.S. Department of State to help decrease the spread of COVID-19.

Ad Loading...

AAA expects vacationers will gravitate to road trips and family bookings including air, car, hotel and activities to destinations in the U.S., Canada, and Mexico. 

More Rental Operations

plane, palm trees, car rental sign
Rental Operationsby Chris BrownSeptember 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operationsby StaffSeptember 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental OperationsSeptember 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
Ad Loading...
map of europe and summer car rental rates
Rental OperationsSeptember 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operationsby Chris BrownSeptember 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Ad Loading...
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...