Related: Manheim: Mileage on Rental Risk Units Reach Record Highs
Memorial Day Travel to Break Pandemic Records
Domestic travel and road trips remain the biggest drivers of travel recovery. Two new budget airlines, Avelo Airlines and Breeze Airways are meeting demand at smaller airports and underserved routes.

The expected increase still represents 13% — or nearly 6 million — fewer travelers than in 2019.
Photo via Wikimedia Commons/Jim Champion.
AAA Travel expects a significant rebound in the number of Americans planning to travel this Memorial Day holiday weekend. From May 27 through May 31, more than 37 million people are expected to travel 50 miles or more from home, an increase of 60% from last year when only 23 million traveled, the lowest on record since AAA began recording in 2000.
The expected strong increase in demand from last year’s holiday, which fell during the early phase of the pandemic, still represents 13% — or nearly 6 million — fewer travelers than in 2019. AAA urges those who choose to travel this year to exercise caution and take measures to protect themselves and others as the pandemic continues.
AAA booking data reveal that domestic travel and road trips remain the biggest drivers of travel recovery in the near term. Orlando and Las Vegas are top Memorial Day destinations this year, both for AAA Travel bookings and TripTik road trip searches.
Some 2.5 million people expected to travel this weekend. Two new budget airlines, Avelo Airlines and Breeze Airways will serve smaller airports and underserved routes.
More Rental Operations
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
