Mex Rent A Car Holds 8th Annual Convention
People in tourism, politics, and business attended and delivered messages about the future of mobility, commercial trends, and effective business strategies.

During the presentations, the Mex team talked about the company's latest advancements and how Mex Rent a Car is strengthening its technological foundations to offer better mobility solutions.
Photo via Mex Rent A Car.
Mex Rent A Car celebrated its eighth annual convention at its headquarters in Guadalajara, Mexico, where staff gathered to analyze and celebrate the company's five-year anniversary.
People in tourism, politics, and business attended and delivered messages about the future of mobility, commercial trends, and effective business strategies. Industry experts such as Kevin Stutz and Ceven Goodman attended, in addition to the CEO of Grupo Aeroportario del Pacífico, Raul Revuelta, and key members of the team of the next president of Mexico, Andrés Manuel López Obrador .
During the presentations, the Mex team talked about the company's latest advancements and how Mex Rent a Car is strengthening its technological foundations to offer better mobility solutions.
“I witnessed once more the positive energy from our team at our locations in Mexico and the U.S., and from our affiliates from Central and South America," Chris Reveles, Mex's chief technology officer, said in a statement. "That same energy is taking our brand across borders and to new heights where our user's experience is a priority."
Currently, Mex Rent A Car has a presence in 18 countries on three continents. Mex is the second largest car rental company in Mexico with 24 locations.
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