Mex Rent A Car has launched a new website.

This new site has the ability of offering multi-products based on the destination. In other words, to reserve for a location in Mexico, the product is strictly inclusive, but to reserve for a U.S. location, the product offered is basic. It also takes into consideration the destination behavior and rental requirements.

The website is also responsive and focused on having a better mobile experience, according to the company.

“The new website is a reflection of the disruptive vision that Mex Rent A Car prints in each of its transactions, strengthening ties with customers and always looking to generate a positive impact on the mobility experience,” said Juan Carlos Morga, Mex’s chief commercial officer. “Based on data science, we adapt to the market needs where we have presence.”

“Our new website allows us to offer our users a better experience to connect with OTAs and other online resources easier and to be more prepared for future challenges,” said Christian Reveles, Mex’s chief technology officer.