National Announces Sponsorships with 4 MLB Teams
Under the sponsorship agreements, National Car Rental will be the car rental partner for the Kansas City Royals, Los Angeles Angels, New York Mets and St. Louis Cardinals through the 2015-2019 Major League Baseball (MLB) seasons.

National Car Rental's Emerald Aisle. Photo courtesy of National Car Rental.

National Car Rental's Emerald Aisle. Photo courtesy of National Car Rental.
National Car Rental has entered into sponsorship agreements with four Major League Baseball (MLB) teams, including the Kansas City Royals, Los Angeles Angels, New York Mets and St. Louis Cardinals. The multi-year agreements extend through the 2015-2019 seasons.
As car rental partner, National will have in-stadium signage during home games for all four teams. In addition, National will offer discounted rates to each team’s club, which includes players, staff and coaches, according to the company.
Club members will also be given access into National’s Emerald Club and the Emerald Aisle selection of rental cars with any mid-sized car reservation.
“We are huge baseball fans, and we are proud to support these four MLB teams as their car rental partner,” said Rob Connors, National’s vice president of brand marketing. “There is nothing quite like the experience of going to the ballpark, whether it’s with friends and family or a client entertainment event. We’re honored to be a part of this quintessential American sport.”
For more information, visit www.nationalcar.com.
More Rental Operations
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
