National Car Rental Offers New Emerald Aisle Service at Jacksonville International Airport
SmarterTravel Recognizes National’s Emerald Club as 2011 Best Rental Car Loyalty Program
National Car Rental announced today the addition of a fully operational "Emerald Aisle" service location at the National facility located at the Jacksonville International Airport. The "Emerald Aisle" is an exclusive section of National's rental car area where its Emerald Club members can select any vehicle after simply reserving a mid-sized car. National Car Rental has been operating at the Jacksonville airport for more than 20 years.
National, which launched the car rental industry's first comprehensive frequent-renter program, offers Emerald Club membership as a benefit to frequent renters who especially appreciate choosing their own car, the expedited rental process, counter bypass and convenient e-receipts.
National Car Rental's Emerald Club was recently selected as the winner of the 2011 Best Rental Car Loyalty Program in the second annual Editors' Choice Awards at SmarterTravel - the largest online travel resource of independent expert advice for the budget-conscious traveler. National's Emerald Club received the honor for the second consecutive year, and was recognized for its "Emerald Aisle" service and numerous customer benefits, including expedited rentals. In addition, Emerald Club was awarded a 2010 Business Traveler Innovation Award- sponsored by the National Business Travel Association (NBTA) and The Wall Street Journal - for expediting the travel process and enhancing convenience and efficiency.
More Rental Operations

Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
