National Car Rental announced today the addition of a fully operational "Emerald Aisle" service location at the National facility located at the Jacksonville International Airport.  The "Emerald Aisle" is an exclusive section of National's rental car area where its Emerald Club members can select any vehicle after simply reserving a mid-sized car.  National Car Rental has been operating at the Jacksonville airport for more than 20 years.

National, which launched the car rental industry's first comprehensive frequent-renter program, offers Emerald Club membership as a benefit to frequent renters who especially appreciate choosing their own car, the expedited rental process, counter bypass and convenient e-receipts. 

National Car Rental's Emerald Club was recently selected as the winner of the 2011 Best Rental Car Loyalty Program in the second annual Editors' Choice Awards at SmarterTravel - the largest online travel resource of independent expert advice for the budget-conscious traveler.  National's Emerald Club received the honor for the second consecutive year, and was recognized for its "Emerald Aisle" service and numerous customer benefits, including expedited rentals.  In addition, Emerald Club was awarded a 2010 Business Traveler Innovation Award- sponsored by the National Business Travel Association (NBTA) and The Wall Street Journal - for expediting the travel process and enhancing convenience and efficiency.