Auto Rental News
MenuMENU
SearchSEARCH

National Car Rental’s Emerald Club Celebrates 30 Years

National Car Rental’s frequent renter program Emerald Club celebrated its 30th year on St. Patrick’s Day. Through the end of March, National fans have a chance to win a gift card by tweeting their favorite Emerald Club benefit.

by Staff
March 21, 2017
National Car Rental’s Emerald Club Celebrates 30 Years

Photo courtesy of National Car Rental

2 min to read


Photo courtesy of National Car Rental

National Car Rental’s frequent renter program Emerald Club celebrated its 30th year on St. Patrick’s Day.

To celebrate, through the end of March, National fans can use the hashtag #EmeraldClub30Sweepstakes to tweet their favorite Emerald Club benefit and earn a chance to win one of 30 gift cards valued at $30 each.

Ad Loading...

Since it launched on St. Patrick’s Day in 1987, the Emerald Club has grown and offers several benefits, including expedited service at airports, a choice of rewards and free upgrades in National’s “Emerald Aisle,” and an exclusive section of the lot where members can select any vehicle as long as they reserve a mid-sized or larger car.

Members can also choose to receive EmeraldAlertsSM — emailed communications that include Arrival and Return Alerts and Drop & GoSM service with convenient eReceipts.

“For 30 years, the Emerald Club has helped road warriors by offering convenience and control over their rental experience,” said Rob Connors, National Car Rental’s vice president of brand marketing. “We’re proud to celebrate this milestone and are looking forward to what the next 30 years will bring.”

In 2013, National launched its mobile app enabling members to manage their Emerald Club profile, reserve a vehicle, and track rental information.

Global access to the Emerald Club has also grown. In 1996, the Emerald Club expanded to Canada. In 2014, National introduced Emerald Club Priority Service in Latin America and the Caribbean. Today, customers can take advantage of Emerald Club benefits at more than 25 countries and territories, according to the company.

More Rental Operations

Photos of CEOs Colm Brady and Francois Kruger on a blue background and above a headline.
Telematicsby News/Media ReleaseMay 22, 2026

RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech

Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.

Read More →
NextPass 407 ETR

NextPass Expands Toll Payment Service to Highway In Toronto

Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.

Read More →
A black Jeep is displayed at the Zubie-Bosch-TSD exhibit during the International Car Rental Show.

Zubie, PurCo Integrate Rental Damage Detection With Telematics

The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.

Read More →
Ad Loading...
50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026

LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
Ad Loading...
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Ad Loading...