National’s Emerald Club Launches in Mexico
Mexico’s major airports locations will be the first facilities in Latin America to offer National Car Rental's Emerald Club Priority Service.
Photo via Wikimedia.
Photo via Wikimedia.
On June 30, National Car Rental is launching the new Emerald Club Priority Service at all of Mexico’s major airport locations.
Emerald Club Priority Service will offer a line at the service counter that’s exclusively for Emerald Club loyalty members, according to National. Other benefits include vehicle choice, vehicle upgrades and rental credits toward free days and higher membership levels.
“This international growth of the Emerald Club into Latin America is a direct response to the numerous requests we’ve received from our customers,” said Rob Connors, assistant vice president of marketing, National Car Rental. “We continually listen to our Emerald Club members, and we’re pleased to be able to offer them reliable, fast and efficient rental service in more and more locations.”
The launch of Emerald Club in Mexico marks the first phase of the program’s expansion into Latin America and the Caribbean, says National. Currently operating in 23 Latin American countries, National plans to introduce the Emerald Club program in more of these countries — later in 2014 and beyond.
Emerald Club membership is complimentary for all National customers. For more information on how to enroll, visit www.nationalcar.com.
More Rental Operations
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →