National’s Emerald Club Launches in Mexico
Mexico’s major airports locations will be the first facilities in Latin America to offer National Car Rental's Emerald Club Priority Service.
Photo via Wikimedia.
Photo via Wikimedia.
On June 30, National Car Rental is launching the new Emerald Club Priority Service at all of Mexico’s major airport locations.
Emerald Club Priority Service will offer a line at the service counter that’s exclusively for Emerald Club loyalty members, according to National. Other benefits include vehicle choice, vehicle upgrades and rental credits toward free days and higher membership levels.
“This international growth of the Emerald Club into Latin America is a direct response to the numerous requests we’ve received from our customers,” said Rob Connors, assistant vice president of marketing, National Car Rental. “We continually listen to our Emerald Club members, and we’re pleased to be able to offer them reliable, fast and efficient rental service in more and more locations.”
The launch of Emerald Club in Mexico marks the first phase of the program’s expansion into Latin America and the Caribbean, says National. Currently operating in 23 Latin American countries, National plans to introduce the Emerald Club program in more of these countries — later in 2014 and beyond.
Emerald Club membership is complimentary for all National customers. For more information on how to enroll, visit www.nationalcar.com.
More Rental Operations
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →