NHTSA Seeks Accountability, Transparency on ADAS-Related Crashes
A new order mandates major manufacturers, Tier 1 suppliers, and operators of autonomous vehicles to report crashes of vehicles equipped with emerging in-vehicle technologies.

An August 2020 report from AAA found that over the course of 4,000 miles of real-world driving, vehicles equipped with active driving assistance systems experienced a system anomaly every eight miles, on average.
Photo courtesy of AAA.
Entities as diverse as General Motors, Tesla, Lyft, Navistar, BorgWarner, Denso, First Transit, and Nuro will soon begin reporting crashes of their vehicles equipped with advanced driver assistance systems.
On June 29, the National Highway Traffic Safety Administration issued an order requiring major vehicle and equipment manufacturers and operators of vehicles equipped with SAE Level 2 advanced driver assistance systems (ADAS) or SAE Levels 3-5 automated driving systems (ADS) to report crashes during which those systems were engaged.
The action is designed to enable NHTSA to collect and analyze crash data to identify safety issues that could emerge in these automated systems, the agency said in a statement.
NHTSA’s order requires those entities, including software manufacturers, to report crashes that occur on public roads in the U.S. The order does not cover individual fleet operators. It mandates reporting within one day of learning of a crash that involves a hospital-treated injury, fatality, vehicle tow-away, airbag deployment, or a “vulnerable road user” such as a pedestrian or bicyclist.
Every month, those entities must report all other crashes involving an ADAS-equipped vehicle that involve an injury or property damage. Those reports must be updated monthly with new or additional information. The reports must be submitted to NHTSA electronically through a form that NHTSA will use to collate the information and identify crashes for follow up.
Failure to respond could result in civil penalties of up to $22,992 per violation per day, up to a maximum penalty of more than $114 million.
Initially, the vast majority of reporting will come from major automakers with vehicles equipped with Level 2 ADAS, which includes commonly available driver-assist functions such as lane centering assistance and adaptive cruise control.
The order also includes autonomous technology providers that operate ADS-equipped vehicles at Level 4 autonomy — such as Nuro, Gatik AI, Kodiak Robotics, Cruise, and Poni.AI — though those vehicles are not currently sold to consumers and are in limited testing presently.
NHTSA’s order follows mounting reports of problems with ADAS-equipped vehicles as well as crashes.
An August 2020 report from AAA found that over the course of 4,000 miles of real-world driving, vehicles equipped with active driving assistance systems experienced a system anomaly every 8 miles, on average. Problems included trouble with the systems keeping the test vehicles in their lane, coming too close to other vehicles or guardrails, and active driving assistance systems disengaging with little notice.
Tesla has experienced an ongoing string of incidents with crashes involving its AutoPilot system. At least three Tesla drivers have died while Autopilot was engaged. Problems with Tesla’s AutoPilot system may not be increasing, however. Tesla released crash data regarding AutoPilot crashes in the first half of last year, which showed an overall improving per-mile trend in incidences.
Originally posted on Automotive Fleet
More Rental Operations

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
