Auto Rental News
MenuMENU
SearchSEARCH

Number of Holiday Travelers Predicted to Top 100 Million

During the year-end holidays, AAA projects 100.5 million Americans will journey 50 miles or more from home, an increase of 1.4% from the 98 million people who traveled last year.

by Staff
December 22, 2015
Number of Holiday Travelers Predicted to Top 100 Million

Infographic courtesy of AAA.

2 min to read


Infographic courtesy of AAA.

During the year-end holidays, AAA projects 100.5 million Americans will journey 50 miles or more from home, an increase of 1.4% from the 98 million people who traveled last year, according to the “2015 AAA Year-End Holidays Travel Forecast.”

This will be the first time on record that travelers have hit over 100 million for year-end holiday travel. It’s the seventh consecutive year of year-end holiday travel growth, according to the AAA report.

Ad Loading...

The year-end holiday period is defined as Wednesday Dec. 23 to Sunday Jan 3.

"The holidays are a time for joining with friends and family, and the record number of people traveling this holiday should make for a joyous travel season," said Marshall Doney, AAA president and CEO. "Rising incomes and low gas prices are helping to fill stockings this year, and more people than ever will choose to spend those savings on travel this year."

The increase in holiday travel is being driven by improvement in the labor market, rising incomes and lower gas prices. AAA expects most U.S. drivers will pay the lowest gas prices on New Year’s Day since 2009. Today’s national gasoline average is $2.01 per gallon, 55 cents lower than last year, according to AAA. And the national average price for a gallon of gasoline looks to fall below $2 by Christmas.

According to AAA, more than 90% of travelers (91.3 million) plan to travel by automobile during the year-end holidays. This is an increase of 1.4% compared to last year.

Daily car rental rates will average $68, 3% higher than last year’s holiday travel season, according to AAA’s Leisure Travel Index.

AAA’s projections are based on economic forecasting and research by IHS Global Insight, a Colorado-based business information provider.

Ad Loading...

For the complete “AAA/IHS Global Insight Year-End Holidays 2015 Travel Forecast,” visit http://newsroom.aaa.com/wp-content/uploads/2015/12/2015-Year-End-Holiday-Report-Final.pdf.


More Rental Operations

Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Speaker John Healy on stage with a podium, screen, and red curtains in the background.
Rental Operationsby Martin RomjueMay 27, 2026

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry

A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.

Read More →
Award winner on stage with presenters in front of yellow curtain.
Rental Operationsby Martin RomjueMay 27, 2026

Government Affairs Executive Wins Leading Rental Car Industry Award

Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.

Read More →
Ad Loading...
The rental car team at the Green Motion franchise office near the Maputo International Airport in Mozambique.

Green Motion Expands Its African Presence with Mozambique Launch

This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.

Read More →
Photos of CEOs Colm Brady and Francois Kruger on a blue background and above a headline.
Telematicsby News/Media ReleaseMay 22, 2026

RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech

Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.

Read More →
NextPass 407 ETR

NextPass Expands Toll Payment Service to Highway In Toronto

Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.

Read More →
Ad Loading...
A black Jeep is displayed at the Zubie-Bosch-TSD exhibit during the International Car Rental Show.

Zubie, PurCo Integrate Rental Damage Detection With Telematics

The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.

Read More →
50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026

LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...