Rate-Highway, The Tennant Group Offer Weekly Rental Rate Service
The most recent brand, nationwide, regional, and top 50 airport rental rate survey results will now be provided to subscribers every week for a moderate fee.
The Tennant Group and Rate-Highway are now offering a weekly rate subscription service for the auto rental industry. The most recent brand, nationwide, regional, and top 50 airport rate survey results will now be provided to subscribers every week for a moderate fee.
Jim Tennant of The Tennant Group writes a monthly column on car rental industry rates for Auto Rental News. He uses data from weekly rate surveys conducted by Rate-Highway, a provider of revenue management services for the auto rental industry.
According to Tennant, he frequently receives inquiries and requests for more detail from financial analysts and others who follow the rental industry more closely. Recently, he has been asked to provide more frequent looks at the auto rental industry rate environment.
“The industry has been subject to considerable turmoil recently, and industry followers are watching all aspects more closely than ever,” said Tennant. “We are now able to provide a more detailed and more frequent look at rate trends with this service.”
Auto Rental News will continue to publish the monthly column on car rental industry rates.
Click here for a description of the rate subscriber service.
More Rental Operations
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →