Renault, Ferrovial to Launch ZITY Carsharing Service in Madrid
The new electric vehicle carsharing service will feature 500 Renault ZOE vehicles.

Courtesy of Renault.

Courtesy of Renault.
Ferrovial, a global infrastructure and municipal services company, and Groupe Renault, electric vehicle manufacturer, will launch ZITY carsharing service in Madrid, with a fleet of 500 Renault ZOE vehicles.
Ridecell Inc., a platform developer for carsharing and ridesharing operators, is providing the technology foundation for ZITY. The Ridecell platform enables ZITY customers to download the ZITY app, sign up for the service, and start driving. Additionally, the platform includes end-to-end automation, instant driver verification, payment processing, scheduling, demand/supply balancing, fleet management and custom analytics.
"Demand for new mobility services continues to gain momentum in Europe. The city of Madrid, which has Europe's highest electric carsharing rate, represented an ideal market for us to launch an innovative new service," said Javier Mateos, CEO of ZITY. "In selecting the technical infrastructure for ZITY, we chose Ridecell based on its state-of-the-art platform and its team of new mobility experts."
More Rental Operations

ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
