Rent A Toll LTD (RTL), an industry leader in providing innovative technology-based solutions for rental car electronic toll collection, announces the addition of Rick Welch as president and COO.

Welch will manage the daily operational aspects of marketing, sales, information technology, human resources, finance and other departments as RTL prepares for an aggressive national rollout of its services beginning in 2007.

Ben Robinson, CEO of RTL, said, "Rick's executive experience with Travelocity and companies controlling four of the eight major rental car brands gives him valuable perspective on how RTL can serve the rental car industry. During his tenure as VP of Sales and Services at Vista Print USA, the company grew from a privately owned startup to a publicly traded company with a market cap of close to $1 billion."

Welch comes to RTL with 16 years in the travel industry, managing the sales and customer service operations of rental cars, hotels, and vacation packaging as well as travel agency operations. His background includes senior management positions with SVP Reservations, Sales and Services for Travelocity, EVP Travel Operations for Cendant Travel, SVP Reservations and Information Services for Certified Vacations, and general manager for Alamo Rental Car.