Air Transat, Canada’s leading holiday travel airline, has upgraded its car rental offering by partnering with Rentalcars Connect, the B2B ground transportation arm of Booking.com.

By integrating Rentalcars Connect’s booking platform, Air Transat can now offer its customers competitive rates on vehicle rentals from the world’s leading car rental providers. Importantly, the partnership will also allow Air Transat to offer insurance to customers travelling from the province of Quebec, a service that the airline was previously unable to provide.

Rentalcars Connect’s bespoke offering for Air Transat includes the creation of a car rental tab for the airline’s flight confirmation page, diverting customers to an integrated, white-labelled booking platform, optimised through thorough A/B testing.

The result is a more comprehensive, customer-focused proposition that gives all Air Transat passengers the ability to book flights and ground transportations in one convenient place.

The partnership follows a period of considerable success for Air Transat, which was named World’s Best Leisure Airline at the Skytrax World Airline Awards earlier this year.