Related: AAA Launches Carsharing Service in California's Bay Area
Ridecell to Provide Tech to AAA Carsharing Service
Ridecell Inc., a carsharing and ride-hailing platform provider, is providing the technology infrastructure for Gig Car Share, a new carsharing service launched by AAA Northern California, Nevada, and Utah.
Ridecell Inc., a carsharing and ride-hailing platform provider, is providing the technology infrastructure for Gig Car Share, a new mobility service launched by AAA Northern California, Nevada, and Utah.
Gig Car Share, a one-way carsharing service, recently launched in Oakland and Berkeley. Gig’s fleet features hybrid sedans that offer room for five passengers, cargo space, and even a bike rack.
Ridecell’s end-to-end integration handles registering new customers to the service, including driver record verification and payment processing, according to the company.
“With the Ridecell collaboration on Gig, our pioneering platform will reach new markets,” said Aarjav Trivedi, founder and CEO of Ridecell. “Thanks to our established expertise in carsharing, ridesharing, and other new mobility services, Ridecell is uniquely equipped to help launch innovative transportation offerings. We are thrilled to be the technology platform for Gig Car Share and look forward to the service’s expansion in the coming months.”
More Rental Operations

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
