Auto Rental News
MenuMENU
SearchSEARCH

Saudi Car Rental Company Shows 40% Growth in 2020

This Enterprise Holdings franchisee reported 40% growth last year at its Saudi Arabia locations and increased its fleet by 27%.

June 2, 2021
Saudi Car Rental Company Shows 40% Growth in 2020

The company was able to maintain this growth by allowing its customers to keep rental vehicles in their driveways free of charge and use them if they needed to go to the supermarket or health clinic.

Photo via Stockvault.net/Muhammad Fazal M. M. Rehmani

1 min to read


Aljomaih Auto Rental (Ajar), a franchisee of the Enterprise Holdings rental brands in Saudi Arabia, reported double-digit growth in 2020, according to a report by Arab News.

Despite the pandemic and some of its vehicles being grounded due to the lockdown, the company still had 40% growth year-over-year, with 2020 being its first year of profitability, according to the report.

Ad Loading...

Ajar was able to maintain this growth by allowing its customers to keep rental vehicles in their driveways free of charge and use them if they needed to go to the supermarket or health clinic. This approach helped the company store its 4,500 vehicles since there wasn’t enough room to keep all the vehicles at all their facilities, says the report.

Ahmed Al-Lawendy, chief operating officer of Ajar, told Arab News that after the lockdown, the business recovered to pre-pandemic levels and started buying more vehicle. Its fleet in Saudi Arabia grew 27% year-over-year to 5,700 vehicles.

According to a report by the Research and Markets company, the car rental market in Saudi Arabia is forecasted to increase by 7.5% per annum between 2020 and 2026.

Currently, Ajar has offices in six Saudi Arabian airports and 24 locations across the Kingdom. The company plans to open eight more locations by the end of the year, according to the report.

More Rental Operations

Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Ad Loading...
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Ad Loading...
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...
Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Ad Loading...