Local corporate or business-to-business rentals are an important revenue component for rental car companies serving the local market. But the reservations just don’t show up; you need the right game plan and the personnel to execute it.

At the 2016 International Car Rental Show, Angela Margolit of Bluebird Auto Rental Systems will moderate a panel seminar entitled “How to Grow Corporate Rentals.” Panelists include Elizabeth Alonso of MCar and Jorge Juan de la Guardia of Panama Car Rental, a Dollar Rent a Car licensee.

This seminar will present strategies including how to increase outside sales, how to compete with the majors, and how to train and motivate your sales force.

"Corporate rentals are an important part of our business model," says Alonso, regional manager at MCar. "Attendees will take away strategies that have worked for us to grow that side of our business."

The 2016 International Car Rental Show will be held April 17-19 at Bally’s Las Vegas. Click here for the full schedule.