Auto Rental News is pleased to announce that Jim Schalberg of Jim Schalberg Auto Rental Solutions will present a seminar at the Auto Rental Summit, which takes place Oct. 29-30 at the Hollywood Beach Marriott in Hollywood, Fla.

“You can either lose a customer during that initial counter interaction, or win one for life,” said Jim Schalberg of Jim Schalberg Auto Rental Solutions.

In “Seven Deadly Mistakes at the Counter — and How to Avoid Them,” Schalberg will show attendees how the mistakes associates make at the front counter will cost them money, and then break down the techniques that will generate higher customer satisfaction and more profit.

“Join me as we walk through your world – as one of your customers – to help you understand how what you do affects your customers, not to mention your bottom line,” said Schalberg, who has 42 years of experience as an automotive professional, including 26 years in the auto rental industry.

“Jim Schalberg’s seminars are consistently interactive and hands-on, with great take-home value,” said Chris Brown, executive editor of Auto Rental News. “Jim has created a unique seminar for the Summit that offers a blueprint to a successful initial counter transaction, the most critical component of car rental customer service.”

The 2012 Auto Rental Summit is a gold-level training and education conference designed to improve customer service of car rental operations. Auto rental managers, executives and employees from corporate, franchised and independent companies from North America and overseas are invited to attend.

The Summit will be held in conjunction with the first-ever Auto Rental NewsProfessional of the Year Awards, which will honor three associates from auto rental companies worldwide who demonstrate and promote outstanding customer satisfaction within the car rental process.

For Auto Rental Summit sponsorship opportunities, contact Joni Owens at 310-533-2530 or joni.owens@bobit.com.