Related: Audi Acquires Silvercar
Silvercar Launches Initiative to Partner With Travel Agents
Silvercar is now offering incentives aimed at introducing travel agents and their clients to its airport car-rental business.

Silvercar's app-based car rental service only offers Audi A4 vehicles. Photo courtesy of Audi

Silvercar's app-based car rental service only offers Audi A4 vehicles. Photo courtesy of Audi
Silvercar has focused its attention for the first time on travel professionals. It has launched incentives aimed at introducing travel agents and their clients to Silvercar’s airport car-rental business.
In March, Audi announced that it intends to fully acquire Silvercar to expand its digital mobility solutions and services. The Silvercar website currently lists 15 locations.
According to the company, Silvercar is now offering benefits to help travel agents and their clients:
• Agents will be rewarded with double commission totaling 12% of revenue for complete bookings between June 1, 2017 and Jan. 31, 2018.
• For personal use, travel agents will receive a rate of $49 in all locations, except Manhattan and Brooklyn (book by 8/31/17, drive by 12/31/17)
• A landing page just for travel professionals went live on June 1.
“Silvercar is philosophically aligned with the modern travel agent because both are committed to providing the modern traveler with a high-touch and hassle-free experience,” said Amber Quist, chief marketing officer of Silvercar. “Our hope is to introduce more travel professionals to Silvercar so they’re aware of the difference it can make for their most discerning clients.”
More Rental Operations

Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
