Auto Rental News
MenuMENU
SearchSEARCH

Silvercar Set to Open Houston Location

Silvercar announces plan to provide its all-Audi car rental service at Houston’s William P. Hobby Airport starting July 1.

by Staff
June 20, 2013
2 min to read


Silvercar announced today plans to open its fourth car rental operation at Houston’s William P. Hobby Airport beginning July 1. This automated car rental company provides customers with one model, the Audi A4. Currently, Silvercar operates at Dallas/Fort Worth International Airport, Dallas Love Field Airport and Austin-Bergstrom International Airport.

"Our customers tell us that intra-Texas travel is important, and Houston Hobby provides that access as a travel hub serving the largest city in Texas,” said Silvercar CEO Luke Schneider. “Plus Hobby features a strong list of carriers including Southwest. Starting and growing in Texas has been integral to the early success Silvercar has experienced, as the state is good for business. It's fantastic to expand our services to reach more travelers. ..."

Ad Loading...

With headquarters in Austin, Silvercar operates a single make-and-model rental fleet of silver 2013 Audi A4s. All rentals include Google Earth GPS navigation, SiriusXM satellite radio and in-car Wi-Fi.

Silvercar customers can book their Audi rental with the Silvercar app (iOS and Android). Upon arrival, they are valeted by a concierge to the Silvercar facility where they unlock any Silvercar with their smartphone (via a QR code) and drive away. When returning the rental, customers can receive the receipt on their smartphone before even boarding their flight.

Bookings for Houston travel on www.silvercar.com and the Silvercar mobile apps are now available. And Silvercar is currently offering an introductory rate of $75 for weekdays and $50 for weekends.

More Rental Operations

Paperwork sits in front of a black Lamborghini
Rental Operations•November 1, 2026

Clean on Paper: Red Flags in Exotic Car Rental Verification

A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)

Read More →
display of Turo's FSD homepage
Rental Operations•by Chris Brown•October 28, 2026

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals

The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.

Read More →
Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
Ad Loading...
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Ad Loading...
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
Ad Loading...
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...