Silvercar Set to Open Houston Location
Silvercar announces plan to provide its all-Audi car rental service at Houston’s William P. Hobby Airport starting July 1.
Silvercar announced today plans to open its fourth car rental operation at Houston’s William P. Hobby Airport beginning July 1. This automated car rental company provides customers with one model, the Audi A4. Currently, Silvercar operates at Dallas/Fort Worth International Airport, Dallas Love Field Airport and Austin-Bergstrom International Airport.
"Our customers tell us that intra-Texas travel is important, and Houston Hobby provides that access as a travel hub serving the largest city in Texas,” said Silvercar CEO Luke Schneider. “Plus Hobby features a strong list of carriers including Southwest. Starting and growing in Texas has been integral to the early success Silvercar has experienced, as the state is good for business. It's fantastic to expand our services to reach more travelers. ..."
With headquarters in Austin, Silvercar operates a single make-and-model rental fleet of silver 2013 Audi A4s. All rentals include Google Earth GPS navigation, SiriusXM satellite radio and in-car Wi-Fi.
Silvercar customers can book their Audi rental with the Silvercar app (iOS and Android). Upon arrival, they are valeted by a concierge to the Silvercar facility where they unlock any Silvercar with their smartphone (via a QR code) and drive away. When returning the rental, customers can receive the receipt on their smartphone before even boarding their flight.
Bookings for Houston travel on www.silvercar.com and the Silvercar mobile apps are now available. And Silvercar is currently offering an introductory rate of $75 for weekdays and $50 for weekends.
More Rental Operations

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
