Six-City Survey: January Rates Rise $6.21 From Year Ago
In addition to a $6.21 increase in rates from January 2014 to January 2013, Rate-Highway’s recent monthly rate survey also presented inconsistent rates among the individual cities — Houston was up $31.77 while Chicago was down $8.30.
by Staff
February 5, 2014
Rate data provided by Rate-Highway, a leading provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey. These tables and graph show the average of all base rate quotes per day for an ICAR at the six airports shown, for arrivals 15 to 21 days ahead of the date of the survey, for two- and seven-day rentals.
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With the help of Jim Tennant of The Tennant Group and Michael Meyer of Rate-Highway, Inc., we are conducting rate surveys on a weekly basis and providing analysis and comments where appropriate. We publish this monthly recap in our electronic edition and more comprehensive looks in the print editions.
With an increase of $6.21, the string of year-over-year increases — that was interrupted in November and resumed in December — continued in January. However, as we have seen recently, the increases were not across the board.
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Starting with the Jan. 3 rate pull, the weekly average quote increases were: $13.90, +$6.96, +$6.43, -$3.37 and $1.51.
As indicated in the charts above, the individual cities were anything but consistent, as well, with Houston up $31.77 and Chicago down $8.30. The other cities ranged between these extremes. These fluctuations make predictions difficult, but there is reason to hope that we will see strong rates through the summer.
We are continuing to gather rate quotes for the top 50 U.S. airports and are planning to replace the six-city sample with the larger one in June when we will have 13 months — allowing us to do a year-over-year comparison. The larger sample should reduce or eliminate the effect of a major fluctuation in one city on the overall average.
Rate data provided by Rate-Highway, a leading provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey. These tables and graph show the average of all base rate quotes per day for an ICAR at the six airports shown, for arrivals 15 to 21 days ahead of the date of the survey, for two- and seven-day rentals.
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