Sixt and Virgin America Launch Partnership in U.S. Market
Sixt Rent A Car has launched a partnership with Virgin America airlines to create special offers for loyalty members.
Sixt Rent A Car has launched a partnership with Virgin America airlines to create special offers for loyalty members.
Until Sept. 9, Virgin America’s Elevate frequent flier members will receive an offer to rent a premium Sixt rental car for only $49 per day in select U.S. and Mexico markets.
“I am very pleased to work with Virgin America,” said Regine Sixt, president of Sixt. “The company is one of the best airlines in the U.S. and is an ideal partner for our ongoing expansion on the North American continent."
“We’re thrilled to partner with Sixt as they continue to expand their presence in the U.S.,” says Phil Seward, director of loyalty at Virgin America. “As a premier luxury rental car brand, I think our Elevate members will really enjoy Sixt’s distinctive rental options along with additional Elevate reward benefits.”
For more information on this special offer, visit www.sixt.com/virginamerica.
More Rental Operations
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →