Sixt Rent-a-Car, the global mobility provider with more than 2,200 locations in over 100 countries, is renowned around the world for offering customers “drive first class, pay economy,” a unique blend of premium vehicles, white glove customer service, and competitive pricing.

Celebrated in Europe for its bold advertising style, the fast-growing rental car brand — already #4 after just seven years in the U.S. — brought its signature approach to the U.S. for the very first time in New York City, turning the Big Apple’s iconic 6th Avenue into “Sixt” Avenue for a day.

During it’s “Sixt Avenue” celebration, a Sixt Cadillac fleet cruised 6th Avenue, making surprise stops to unsuspecting passers-by offering discount giveaways, Sixt sunglasses, and other surprises. Sixt’s brand ambassadors spent time with New Yorkers, making them aware of the service and offering to get them started with a special Sixt experience.

Through a new partnership with Cadillac, Sixt will offer New York an exclusive selection of the very latest Cadillac vehicles including the ATS, CTS XTS, CT6 , CTS-V sedans, and the XT5 and Escalade SUVs, with the XT4 coming soon.