Related: Sixt to Create 300 Jobs at New Florida Headquarters
Sixt CEO to Launch North American Headquarters
This Friday, Sixt Rent-a-Car will welcome Erich Sixt, CEO of Sixt SE, to its new North American corporate headquarters in Fort Lauderdale.

Erich Sixt, CEO of Sixt SE. Photo courtesy of Sixt.

Erich Sixt, CEO of Sixt SE. Photo courtesy of Sixt.
Erich Sixt, CEO of Sixt SE, will launch Sixt Rent-a-Car’s new North American corporate headquarters in Fort Lauderdale this Friday (Nov. 17) at a ribbon-cutting ceremony.
Joined by elected officials, business leaders, and dignitaries, Sixt will detail his company’s track record in the U.S. since entering the market in 2011. He will also explain why Fort Lauderdale was chosen as Sixt’s North American headquarters and offer his vision — not only for the future of Sixt but also for the future of the mobility industry.
The ribbon-cutting ceremony will be followed by a Bavarian-style celebration to open the new headquarters.
Sixt has invested $10.4 million in its new headquarters building and plans to create 300 new jobs in Fort Lauderdale over the next five years, according to the company.
More Rental Operations

Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
