Erich Sixt, CEO of Sixt SE, will launch Sixt Rent-a-Car’s new North American corporate headquarters in Fort Lauderdale this Friday (Nov. 17) at a ribbon-cutting ceremony.

Joined by elected officials, business leaders, and dignitaries, Sixt will detail his company’s track record in the U.S. since entering the market in 2011. He will also explain why Fort Lauderdale was chosen as Sixt’s North American headquarters and offer his vision — not only for the future of Sixt but also for the future of the mobility industry.

The ribbon-cutting ceremony will be followed by a Bavarian-style celebration to open the new headquarters.

Sixt has invested $10.4 million in its new headquarters building and plans to create 300 new jobs in Fort Lauderdale over the next five years, according to the company.