MENU
SEARCHThe scene depicts four lifesize 3D printed puppets who appear poised to winch themselves down ropes and get their hands on the crown jewel, which in this case is Sixts 162kg full size replica of a Mercedes-Benz A-class car.
The rebuilt aluminum Mercedes incorporates 3D printed wheels and other original elements, such as the car brand’s iconic three-pronged star badge.
Photo courtesy of Sixt.
Sixt has created an airborne, Mission Impossible style installation, which incorporates a life-size model car, at Manchester Airport.
The permanent advertising display has been hung from the rotunda in Terminal One’s departure lounge. The scene depicts four lifesize 3D printed puppets who appear poised to winch themselves down ropes and get their hands on the crown jewel, which in this case is Sixts 162kg full size replica of a Mercedes-Benz A-class car.
The rebuilt aluminum Mercedes incorporates 3D printed wheels and other original elements, such as the car brand’s iconic three-pronged star badge.
The installation’s props are supported by messaging which aims to target the 11 million passengers who pass through Terminal One each year and subsequently encourage them to rent a Mercedes-Benz.
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.
Read More →
West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.
Read More →
Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.
Read More →
A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.
Read More →
The integrated business model combines each operator’s local expertise with international standards to boost sales.
Read More →
The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.
Read More →
Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.
Read More →
Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.
Read More →
