Auto Rental News
MenuMENU
SearchSEARCH

Sixt Expands Presence in Mediterranean, Offers BMW, MINI Exclusively

The entire rental fleet, from sporty convertibles to off-road SUVs, consists exclusively of high-quality equipped vehicles from BMW and MINI — a sign of the close partnership between the strong brands.

May 17, 2018
Sixt Expands Presence in Mediterranean, Offers BMW, MINI Exclusively

Sixt and BMW are continuing their long-standing partnership with the joint offer in Sardinia. Photo: Sixt

Photo via Sixt.

2 min to read


Sixt is continuing its expansion into Italy, starting on the island of Sardinia at the popular destinations of Cagliari and Olbia, the company announced. 

The Germany-based rental car company offers its customers a special highlight on the sunny Mediterranean island: The entire rental fleet, from sporty convertibles to off-road SUVs, consists exclusively of high-quality equipped vehicles from BMW and MINI — a sign of the close partnership between the strong brands.

Ad Loading...

Sixt has opened its first Sardinian location in the airport of the capital city Cagliari in the island’s south, with Olbia in the north following in the next few days. These locations will keep customers mobile at two ideal starting points for exploring the countless sights of Sardinia by car, including the world cultural heritage site of Su Nuraxi, medieval Alghero, and the imposing Castelsardo. Sixt offers its services to travelers from various countries, as the island is not only very popular with locals and Italians, but also with travelers from Germany, France, Switzerland, and the U.K.

Sixt has opened its first Sardinian location in the airport of the capital city Cagliari in the island’s south, with Olbia in the north following in the next few days. Photo: Wikimedia

Sixt and BMW are continuing their long-standing partnership with the joint offer in Sardinia. Customers can chose from a wide range of dream cars for every occasion: From the BMW 1 series to BMW 7 series, including convertibles, coupes, grand coupes, grand tourers, and active tourers. SUVs from the BMW X1 to BMW X5 series are also available.

The mobility service provider will also be the only car rental company in Italy to offer the new BMW X2.

On top of the BMW fleet, customers can also choose the MINI models hatch, countryman, and clubman along with MINI convertibles.


Related: Is America Ready for Sixt?



More Rental Operations

plane, palm trees, car rental sign
Rental Operationsby Chris BrownSeptember 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operationsby StaffSeptember 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental OperationsSeptember 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
Ad Loading...
map of europe and summer car rental rates
Rental OperationsSeptember 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operationsby Chris BrownSeptember 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Ad Loading...
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...