Sixt Honored with 14 World Travel Awards
The World Travel Awards have been presented to companies in the travel and tourism industry for 25 years recognizing outstanding achievements and commitment.

Sixt was named the best car rental company in Germany, Austria, the Netherlands, Switzerland, Italy, Spain, and France.
Photo courtesy of Sixt.
During the “World Travel Awards Europe Gala Ceremony 2018” in Athens, Sixt was named the best car rental company in Germany, Austria, the Netherlands, Switzerland, Italy, Spain, and France. The exclusive Sixt Limousine Service and Sixt Luxury Cars also took first place at the European level.
“The World Travel Awards are the Oscars of the entire travel industry," Regine Sixt, senior executive vice president, said in a statement. "To receive this special prize in an incredible 14 categories is something unique and makes us very proud. It is a clear confirmation of our quality and premium standards, which we offer worldwide. I would therefore like to congratulate the Sixt staff in these excellent countries. Their daily commitment made this success possible.”
Sixt’s worldwide premium services were awarded in the following categories:
Europe's Leading Business Car Rental Company 2018: Sixt
Europe's Leading Chauffeur Company 2018: Sixt Limousine Service
Europe's Leading Luxury Car Rental Company 2018: Sixt Luxury Cars
Austria's Leading Car Rental Company 2018: Sixt
England's Leading Car Rental Company 2018: Sixt
France's Leading Car Rental Company 2018: Sixt
Germany's Leading Car Rental Company 2018: Sixt
Italy's Leading Car Rental Company 2018: Sixt
Luxembourg's Leading Car Rental Company 2018: Sixt
Netherlands' Leading Car Rental Company 2018: Sixt
Scotland's Leading Car Rental Company 2018: Sixt
Spain's Leading Car Rental Company 2018: Sixt
Switzerland's Leading Car Rental Company 2018: Sixt
Wales' Leading Car Rental Company 2018: Sixt
The World Travel Awards have been presented to companies in the travel and tourism industry for 25 years recognizing outstanding achievements and commitment. They are considered the highest award in the industry. International experts evaluate the service and product quality of numerous providers in several categories. Sixt Car Rental, Sixt Limousine Service, and Sixt Luxury Cars have been honored with this award several times in the past years.
Related: Sixt Appoints Mobility Projects Director
More Rental Operations

Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
