Related: Sixt Wins 4 World Travel Awards
Sixt Named Best Car Rental in US by World Travel Awards
The awards are regarded as the Oscars of the travel and tourism industry and are awarded each year in several categories for outstanding achievements and special commitment to companies in the industry.

Sixt started in the U.S. in 2011 and is now one of the four largest car rental firms in the country.
Photo courtesy of Sixt.
Sixt was honored at the World Travel Awards as the best car rental company in the United States. During a gala at the exclusive luxury resort Sandals in Montego Bay, Jamaica, Sixt received the title as “United States' Leading Car Rental Company 2018” in front of numerous guests from the tourism industry.
The World Travel Awards celebrate its 25th anniversary this year. The awards are regarded as the Oscars of the travel and tourism industry and are awarded each year in several categories for outstanding achievements and special commitment to companies in the industry. A jury of international experts evaluates criteria such as the service and product quality of the various companies.
Sixt started in the U.S. in 2011 and is now one of the four largest car rental firms in the country. The company is regarded as the fastest growing car rental company in North America.
Sixt recently opened a location in New York City’s famous Battery Park, accompanied by a marketing campaign on 6th Avenue. The company has more than 50 locations in the United States, including California, Florida, Georgia, Washington, Texas, Colorado, New York, Nevada, and Arizona.
More Rental Operations

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
