SIXT USA recently opened its newest car rental branch along the main thoroughfare entering William P. Hobby Airport (HOU) in Houston, which served 14 million passengers in 2023.

The rental fleet features a diverse selection of standard and luxury coupes, sedans, and SUVs that fit different needs, preferences, and budgets among customers.

The opening solidifies SIXT’s presence in Texas where it now operates eight car rental branches in the state’s largest cities including Dallas, Fort Worth, Houston, and San Antonio.

“This new branch brings our total to four locations in this dynamic city known for its rich history, iconic landmarks and foothold in the energy and tech business landscapes,” said Tom Kennedy, president of SIXT North America, in a July 17 news release. “It is an important hub for business and leisure travelers alike.”

Mark McMullen, manager of ground transportation at Houston Airports, added, “SIXT will augment the seven-gate expansion of our West Terminal Concourse, serving our growing international passenger base.”

The Houston Hobby airport is the smaller of two passenger airports in the Houston region that offers mostly domestic flights and sits 11 miles from downtown. It is a hub for Southwest Airlines. The much larger George H.W. Bush Intercontinental Airport (IAH), located about 30 miles from downtown, is a hub for United Airlines and offers more connections and international flights. SIXT opened rental car operations at IAH in July 2020.

The new Houston location joins a growing list of recent branch openings including Milwaukee International Airport, Kansas City International Airport, Tucson International Airport, Downtown Philadelphia, Houston Royal Sonesta, Chicago Marriott Naperville and Long Beach, Calif., among others. It also follows the recent expansion of ride-hailing and chauffer services offered in North America through SIXT ride as part of SIXT’s partnership with Blacklane.

Since 2014, the U.S. has become the most important growth market for SIXT. Today, SIXT, which is headquartered near Munich, Germany, operates more than 100 rental branches in 25 states, employs more than 2,000 team members, and now serves 49 of the most important airports across the country. In addition, by launching operations in Canada in 2022, SIXT is tapping into another billion-dollar market that also offers potential for synergies with its U.S. operations.