Related: Sixt Denies Rumors It's Buying Hertz
Sixt Opens First Hawaiian Location on Maui
Sixt sees a high demand for its products and services on the Hawaiian Islands, and is already planning additional locations at important destinations such as Honolulu and Waikiki.

Photo via Kirt Edblom/Flickr.
Sixt has opened its first Hawaiian station on Maui Island, expanding its presence to one of the world's most beautiful and popular vacation destinations. Travelers can pick up their dream vehicle directly at Maui Kahului Airport and explore the island's special sights, including the Road to Hāna, the famous whaler and plantation city Lāhainā, the south coast with Māʻalaea Bay, or the old sugar cane city with the coral reef Spartan Reef.
With the launch on Maui, Sixt is also bringing its premium services to the Hawaiian Islands. These include consistent customer orientation as well as a fleet of high-quality vehicles that covers all mobility needs on the island. For example, travelers can choose from convertibles or SUVs from renowned brands such as Jeep or Mercedes-Benz.
Sixt sees a high demand for its products and services on the Hawaiian Islands, and is already planning additional locations at important destinations such as Honolulu and Waikiki.
Successful Expansion in the USA
The launch on Maui marks the latest step in Sixt's successful U.S. expansion. With its premium strategy, the mobility service provider has a special position on the American market and has developed into the country's fourth-largest car rental company since the start in 2011.
Sixt already has a presence at 54 locations, including 20 top airports in the United States. The mobility service provider is strongly represented at Miami, Orlando, and Los Angeles airports, which are among the five largest stations in the worldwide Sixt network.
In recent months, Sixt has opened several new presences at important travel destinations. These included stations at San Antonio Airport, Philadelphia Airport, Denver Airport, Union Square in San Francisco, Chicago O´Hare Airport, and Battery Park in New York City.
Award-Winning Premium Services
Sixt's premium services have already received several awards in the USA. Most recently, the mobility service provider was honored with the World Travel Awards as the country's leading car rental company and the Trazee Award as the most popular car rental company among the Millennials target group.
More Rental Operations

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
