Auto Rental News
MenuMENU
SearchSEARCH

Sixt Opens First Hawaiian Location on Maui

Sixt sees a high demand for its products and services on the Hawaiian Islands, and is already planning additional locations at important destinations such as Honolulu and Waikiki.

December 12, 2018
Sixt Opens First Hawaiian Location on Maui

 

Photo via Kirt Edblom/Flickr.

2 min to read


Sixt has opened its first Hawaiian station on Maui Island, expanding its presence to one of the world's most beautiful and popular vacation destinations. Travelers can pick up their dream vehicle directly at Maui Kahului Airport and explore the island's special sights, including the Road to Hāna, the famous whaler and plantation city Lāhainā, the south coast with Māʻalaea Bay, or the old sugar cane city with the coral reef Spartan Reef.

With the launch on Maui, Sixt is also bringing its premium services to the Hawaiian Islands. These include consistent customer orientation as well as a fleet of high-quality vehicles that covers all mobility needs on the island. For example, travelers can choose from convertibles or SUVs from renowned brands such as Jeep or Mercedes-Benz.

Ad Loading...

Sixt sees a high demand for its products and services on the Hawaiian Islands, and is already planning additional locations at important destinations such as Honolulu and Waikiki.

Successful Expansion in the USA

The launch on Maui marks the latest step in Sixt's successful U.S. expansion. With its premium strategy, the mobility service provider has a special position on the American market and has developed into the country's fourth-largest car rental company since the start in 2011.

Sixt already has a presence at 54 locations, including 20 top airports in the United States. The mobility service provider is strongly represented at Miami, Orlando, and Los Angeles airports, which are among the five largest stations in the worldwide Sixt network.

In recent months, Sixt has opened several new presences at important travel destinations. These included stations at San Antonio Airport, Philadelphia Airport, Denver Airport, Union Square in San Francisco, Chicago O´Hare Airport, and Battery Park in New York City.

Award-Winning Premium Services

Sixt's premium services have already received several awards in the USA. Most recently, the mobility service provider was honored with the World Travel Awards as the country's leading car rental company and the Trazee Award as the most popular car rental company among the Millennials target group.

More Rental Operations

plane, palm trees, car rental sign
Rental Operationsby Chris BrownSeptember 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operationsby StaffSeptember 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental OperationsSeptember 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
Ad Loading...
map of europe and summer car rental rates
Rental OperationsSeptember 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operationsby Chris BrownSeptember 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Ad Loading...
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...