Related: Sixt Denies Rumors It's Buying Hertz
Sixt Opens First Hawaiian Location on Maui
Sixt sees a high demand for its products and services on the Hawaiian Islands, and is already planning additional locations at important destinations such as Honolulu and Waikiki.

Photo via Kirt Edblom/Flickr.
Sixt has opened its first Hawaiian station on Maui Island, expanding its presence to one of the world's most beautiful and popular vacation destinations. Travelers can pick up their dream vehicle directly at Maui Kahului Airport and explore the island's special sights, including the Road to Hāna, the famous whaler and plantation city Lāhainā, the south coast with Māʻalaea Bay, or the old sugar cane city with the coral reef Spartan Reef.
With the launch on Maui, Sixt is also bringing its premium services to the Hawaiian Islands. These include consistent customer orientation as well as a fleet of high-quality vehicles that covers all mobility needs on the island. For example, travelers can choose from convertibles or SUVs from renowned brands such as Jeep or Mercedes-Benz.
Sixt sees a high demand for its products and services on the Hawaiian Islands, and is already planning additional locations at important destinations such as Honolulu and Waikiki.
Successful Expansion in the USA
The launch on Maui marks the latest step in Sixt's successful U.S. expansion. With its premium strategy, the mobility service provider has a special position on the American market and has developed into the country's fourth-largest car rental company since the start in 2011.
Sixt already has a presence at 54 locations, including 20 top airports in the United States. The mobility service provider is strongly represented at Miami, Orlando, and Los Angeles airports, which are among the five largest stations in the worldwide Sixt network.
In recent months, Sixt has opened several new presences at important travel destinations. These included stations at San Antonio Airport, Philadelphia Airport, Denver Airport, Union Square in San Francisco, Chicago O´Hare Airport, and Battery Park in New York City.
Award-Winning Premium Services
Sixt's premium services have already received several awards in the USA. Most recently, the mobility service provider was honored with the World Travel Awards as the country's leading car rental company and the Trazee Award as the most popular car rental company among the Millennials target group.
More Rental Operations

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
