Surprice Drives Into New Exotic Destinations
The global car rental company expands its services to premier holiday destinations, catering to customers seeking sun, culture, and adventure.
Each location is a gateway to natural beauty and unique experiences.
Photo: Surprice Car Rentals
Surprice Car Rentals is building on its international growth with new destinations in Cancun, Santo Domingo, and the Azores, which all offer access to tropical paradise experiences.
The new rental car outlets are located at the airports in the three locations: Cancun (CUN), Santo Domingo (SDQ), and the Azores (SMA).
The Cancun location opened in April of this year, while the rental counters in Santa Domingo and Azores opened in March and May of 2024, respectively.
The rental car fleets in Cancun and Santa Domingo include a range of minivans and vans, while the Azores fleet offers compact cars up to SUVs.
Each location is a gateway to natural beauty and unique experiences, making them ideal additions to Surprice’s expanding global clientele:
Cancun, Mexico, offers car rental travelers sun-soaked beaches and the ancient wonders of Mayan heritage.
The Azores, an Atlantic Ocean archipelago and autonomous region of Portugal west of the mainland, features lush volcanic landscapes and emerald crater lakes.
Santo Domingo, the capital city of the Dominican Republic, brings beachside relaxation and cultural exploration.
With this latest expansion, Surprice operates in 38 countries and 156 regions.
More Rental Operations
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →