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Surprice Opens Locations At Four Middle Eastern Airports

The rental car counters help travelers access the United Arab Emirates.

Glittering waterfront Dubai skyline against a reddish sunset sky.

One of the rental car counters opened at the Dubai International Airport.

Photo: Surprice Mobility

1 min to read


Surprice Car Rentals, also known as Surprice Mobility, this year added new destinations in the United Arab Emirates, offering travelers access to world-class experiences in Dubai, Abu Dhabi, and Sharjah, the company announced Sept. 18.

The rental locations are located at the country’s major international airports: Dubai International Airport (DXB), Al Maktoum International Airport (also known as Dubai World Central) (DWC), Zayed International Airport (formerly known as Abu Dhabi International Airport) (AUH), and Sharjah International Airport (SHJ). 

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The location in Dubai opened in April 2024, with other counters in Dubai Al Maktoum, Abu Dhabi, and Sharjah following in June 2025. 

Surprice offers a wide range of vehicles – from compact minis to spacious vans – for business trips, family vacations, or city explorations. 

These new branches serve as gateways to some of the most captivating destinations in the Middle East, each offering a unique blend of culture, modernity, and natural beauty. With this expansion, Surprice Mobility grows its global presence, and promotes travel access to new Middle East destinations.

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