Alternative View: Reimagining the Car Rental Industry
The New Advantage and Mex Rent A Car Enter Global Partnership
The collaboration will strengthen both companies to deliver global growth and heightened customer service.

The Advantage-MEX partnership includes a new corporate structure to streamline operations and improve the customer experience.
Photo: Advantage/MEX Rent A Car
Advantage Car Rental and MEX Rent A Car partnered to transform both brands through innovative technologies, forward-thinking processes, and novel ways to rent vehicles.
The companies plan to leverage each other's strengths to provide customers with a unique and innovative rental experience that includes modernized technologies, improved rental car access, greater convenience, and excellent service worldwide.
The partnership includes a new corporate structure that will streamline operations to deliver a more efficient and seamless experience to customers. Advantage has appointed a new leadership team with a broad depth of experience to lead the charge. The team, led by CEO Remon Aziz, will focus on driving growth and sustainable success.
“Our new corporate structure will help us better serve our customers and drive our growth as a company,” said Aziz. “We are confident that our new leadership team, along with our dual affiliate engagement with MEX Rent A Car, will help us achieve our goals and provide customers with the best possible rental car experience.”
Javier Garcia, managing director at MEX Rent A Car shares Aziz’s enthusiasm for the new partnership.
“We believe that by combining our strengths and expertise we can provide customers with an unparalleled rental experience and drive growth for both of our companies,” he said.
Both Garcia and Aziz report the companies are committed to providing customers with the best possible rental car experience and are excited about the future of the rental car industry.
More Rental Operations

Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
