Thrifty Car Rental Sponsors New Zealand Safety Day
The rental company partnered with road safety charity Brake to help children, parents, and educators stay safe on the road.

Photo via Pixabay
Thrifty Car Rental sponsored road safety charity Brake and 8,000 children to take part in the first National Beep Beep! Day in New Zealand, according to Voxy.co.nz.
The event is part of New Zealand's Road Safety Week, to raise awareness of road safety practices among children, parents, and local communities and help reduce road injuries.
A survey conducted by Brake found that 6% of respondents did not use child seats appropriate for children under 7 years old. Brake also found that 20% of respondents with children over 7 but under 4 feet 10 inches did not use height- and weight- appropriate child seats. New Zealand law requires that children under 7 use a child seat.
During Beep Beep! Day, Brake provides resources to educators working with children from 2 to 7 to engage in creative, educational activities, such as poster-making, singing songs, and playing games geared toward teaching about road safety.
Related: Dash Cam Shows New Zealand Rental Car Driver's Near Head-On Collision
More Rental Operations

Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
