TULSA, Okla. -- Thrifty Car Rental's Web site, www.thrifty.com, now offers customers the option of viewing content in Spanish.

For the first time, consumers can view the reservation section in Spanish. In addition, they can view and enroll in the company's Blue Chip Express rental program, or change their membership profile, in Spanish.

"Thrifty does a lot of business with customers whose primary language is Spanish," said Brian Carpenter, vice president of sales, marketing and advertising for Thrifty. "Thrifty is committed to making it easy for all customers to make a reservation with us, regardless of their destination or country of origin."