Toyota Launches Hybrid Carsharing in Ireland, Italy
Toyota’s new hybrid carsharing program YUKO is being piloted in Dublin, Ireland and Forli, Italy.

Photo courtesy of Toyota

Photo courtesy of Toyota
Toyota’s new hybrid carsharing program YUKO is being piloted in Dublin, Ireland and Forli, Italy.
Japanese for “Let’s Go,” YUKO provides customers the opportunity to rent hybrid vehicles, including the Yaris Hybrid, the Auris, and the Prius.
The carsharing program will eventually add the C-HR hybrid crossover to its vehicle offerings, according to Toyota.
Initially, 15 carsharing vehicles are available in Dublin and seven vehicles in Forli.
“We welcome the arrival of Toyota’s YUKO car club initiative to Dublin,” said Shane Ross, Irish minister for Transport, Tourism, and Sport. “Low emissions, urban congestion, and mobility are high on our agenda, and we believe that the carsharing model is a credible solution to improving these important problems. With the added bonus of using hybrid vehicles, YUKO Car Club is an excellent addition to the transport options in Dublin City.”
The rental of a hybrid carsharing vehicle includes free on-street public parking.
“We’re starting small to verify our business model, but we have the ambition to expand with more vehicles and cities in Europe in the coming years,” said Mark Adams, vice president of Consumer One & New Mobility.
More Rental Operations

European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
