Auto Rental News Magazine

Subscribe | Digital Edition

Car Rental Show Event

May 13-15, 2026 | Grapevine, Tx

MENU

Toyota Launches Premium Rentals in Japan

The service, which launches in Tokyo and select regions, aims to promote Lexus vehicles and meet demand for luxury car rentals in Japan.

by Staff

March 23, 2018

Toyota Launches Premium Rentals in Japan — Photo: Toyota Motor Corporation

1 min to read

Photo: Toyota Motor Corporation

Toyota Motor Corporation announced the launch of a premium car rental service in Japan, according to a press announcement.

The service is aimed to promote the Lexus brand by offering customers access to LS, GS, and IS sedans; the CT hatchback; and RX and NX SUV models. Toyota also rolled the premium rental service out in response to a growing luxury rental vehicle market in Japan.

Toyota will offer two price ranges for rentals, for current and previous model vehicles.

The premium rental service will begin in Toyota Rent a Car locations in Tokyo and select regions starting April 2.

Topics:Toyota Japan International Rentals Lexus Rental Operations

More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.

Rental Operations•May 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

A tech collage of electronic devices against a computer chip blueprint map.

Rental Operations•May 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Rental Operations•by News/Media Release•April 30, 2026

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

A raging brushfire in the countryside.

Rental Operations•by Martin Romjue•April 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue

Rental Operations•by Martin Romjue•April 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Rental Operations•by News/Media Release•April 24, 2026

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Rental Operations•by News/Media Release•April 22, 2026

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Photo of a suitcase, passport, and smartphone.

Rental Operations•by News/Media Release•April 21, 2026

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

Rental Operations•by News/Media Release•April 20, 2026

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.

Rental Operations•by Staff•April 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.