Toyota Launches Premium Rentals in Japan
The service, which launches in Tokyo and select regions, aims to promote Lexus vehicles and meet demand for luxury car rentals in Japan.
Photo: Toyota Motor Corporation
Photo: Toyota Motor Corporation
Toyota Motor Corporation announced the launch of a premium car rental service in Japan, according to a press announcement.
The service is aimed to promote the Lexus brand by offering customers access to LS, GS, and IS sedans; the CT hatchback; and RX and NX SUV models. Toyota also rolled the premium rental service out in response to a growing luxury rental vehicle market in Japan.
Toyota will offer two price ranges for rentals, for current and previous model vehicles.
The premium rental service will begin in Toyota Rent a Car locations in Tokyo and select regions starting April 2.
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