Related: TSA Records 1.3M Daily Travelers at Height of Holiday Travel
Travelers Trust Car Rental Over Planes, Buses
A survey gauging consumers' comfort levels with various modes of travel found that 38% of respondents felt "very comfortable" or "somewhat comfortable" when renting a car. Road trips leads the list, while flying internationally is at the bottom.

Renting a car is second only to "taking a road trip" in terms of travelers' comfort levels, according to Morning Consult.
Photo via Morning Consult.
While the COVID-19 pandemic continues to stall the travel industry, U.S. adults are increasingly more comfortable traveling in rental cars than planes, trains, and buses.
According to a new survey by Morning Consult, 41% of respondents said they would feel safe taking a road trip in a rental vehicle. Traveling via other means remains slightly less popular than renting a car.
Additionally, 39% of respondents said they would feel comfortable going on vacation, a record high number since the firm began tracking vacation comfort in April of last year.
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Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
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The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
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The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
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ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
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