Franchise Services of North America Inc. (FSNA) announced the completion of the third generation enhancement of the U-Save Car & Truck Rental Web site.

The changes reflect a focus on customer service and ease of use with a progressive approach to search engine optimization. The site also has new mapping features and improved customization available for each franchise location. The mapping provides consumers with more detailed information about the vehicle they are renting and the location they will be visiting.

As part of a new Internet marketing strategy, the project is the first phase of ongoing improvements to increase brand recognition and reservations via the Internet.