U.K.-based Carrentals.co.uk, an online car rental price comparison company, has increased its number of car rental location searches from 15,000 to 2.5 million.

This car rental website is taking aim at its major competitors, including Expedia and Travel Supermarket, with this new update, says the company.

"We are making some exciting updates to our website in the coming months, with this being one of the first to be implemented,” said Gareth Robinson, managing director of www.Carrentals.co.uk. “The extended database will benefit both consumers and our suppliers. Our aim is to remain one step ahead of all other comparison sites so we can truly say that consumers will not find car hire cheaper than the quotes available on our website."

In addition to the new database, Carrentals.co.uk has introduced a new radial search function to its system, which searches within a 20-mile radius for the next available car rental location if a user enters a destination where there is no availability, says the company.