Zipcar Inc. announced in Jan. 18 press release the appointment of Frerk-Malte Feller as its new president of Zipcar Europe. Feller's appointment comes on the heels of Zipcar's integration of Streetcar in the U.K., along with the company's announcement of plans to take a majority stake in Barcelona-based Avancar.

And in an announcement Jan. 24, the company also appointed a director of finance for its European operations, David Pillinger.

In Feller's new role as president of Zipcar Europe, he will report directly to Scott Griffith, Zipcar chairman and CEO, and will be responsible for implementing and overseeing the company's planned growth strategy throughout Europe. Feller will have full operational and profit and loss responsibility for all of Zipcar's current and future European operations.

"With the integration of Streetcar's operations in the UK now complete, Zipcar is well positioned as one of the top car sharing operators in Europe. I am pleased to welcome Frerk-Malte Feller to the Zipcar team to lead our European expansion, as we work to bring the economic and environmental benefits of car sharing to additional markets overseas," said Scott Griffith, Zipcar chairman and CEO. "Malte's highly relevant experience with introducing and scaling innovative and disruptive businesses in European markets positions him well to head-up our European expansion efforts."

Pillinger will be working closely with Feller at the Wimbledon office. Previously, he held positions at Renta Corporacion Real Estate SA, Thomson Corp. (currently Thomson Reuters), Sapient Corp. and PepsiCo.

According to research by Frost & Sullivan, the market for car sharing in Europe could reach 5.5 million members and 3 billion euros.

"I'm thrilled to join the Zipcar team, especially during such an exciting time in the company's history," said Feller. "We believe there is significant opportunity for growth and expansion in various European markets and I am excited to help work toward Zipcar's vision of a world in
which car-sharing members outnumber car owners in cities around the world."

Feller will be based in Zipcar's Wimbledon office and brings deep management experience — most recently in his role as managing director for PayPal Australia. His career with the eBay Inc. family of companies spans more than 12 years, and includes positions as managing director for eBay Germany, as well as managing director of PayPal for Germany, Austria and Switzerland, where he helped establish and grow the business in those markets.